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Google Webmaster Improves Flash Content Indexing!

google webmaster updates flash indexing

When ever some one start developing a site they spend more time in thinking whether to have a site optimized for Google or site with good looking flash contents. People who think about Google ranking they usually go for SEO friendly sites.

Because of the above reason Flash contents were neglected even though they improves site design. And here comes one more good news from Google to all the developers out there.

About two years ago Google announced that through a collaboration with Adobe we had significantly improved Google’s capability to index Flash technology based content. And last year Google followed up with an announcement that they had added external resource loading to SWF indexing capabilities.

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Jifeng Situ and Sverre Sundsdal, Software Engineers at Google wrote,

Last month we expanded our SWF indexing capabilities thanks to our continued collaboration with Adobe and a new library that is more robust and compatible with features supported by Flash Player 10.1. Additionally, thanks to improvements in the way we handle JavaScript, we are also now significantly better at recognizing and indexing sites that use JavaScript to embed SWF content.

All in all, our SWF indexing technology now allows us to see content from SWF files on hundreds of millions of pages across the web.

Google is continuing to work on indexing deep linking (content within a Flash technology based application that is linked to from the same application) as well as further improving indexing of SWF files executed through JavaScript.

Now Googlebot also discover URLs in SWF files and follow those links, so if any SWF content contains links to pages inside your website, Google may be able to crawl and index those pages as well.

Well Google gave a very happy news to all. Now we can expect all our pages get indexed by Google.

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10 Comments

  • avatar image
    Kimberly Castleberry
    November 13, 2010 Reply

    That's nice and all... but who's still embedding SWFs? The current standard is .mp4 and that's even before the new iframe htm5 compatible embed modes. Upload a video to youtube and then embed it in your blog and you've generally got a .mp4 on your hands... this doesn't help and so I'm stumped and wondering if large companies are making bigger use of SWFs than I realize.

    • avatar image
      Vinay Gowda
      November 14, 2010 Reply

      That was great insight Kim :) Even I do agree now a days we just upload a video on youtube on get the code for embedding. And everything will get polished once html5 go live. But still I see many web designing companies relay on swf files. Don't what is the reason :)

  • avatar image
    Usi
    November 13, 2010 Reply

    Hmm, thats a really great news. BUT I think that Google put effort in this thing because youtube is flash site which is now google owned, may be that's why they took more care in this regard.

    • avatar image
      Vinay Gowda
      November 18, 2010 Reply

      But Youtube now uses HTML5 player in latest browsers buddy. And I don't think they worried about Youtube in indexing! :) Thanks for sharing your thoughts.

  • avatar image
    Atulperx
    November 14, 2010 Reply

    Hmm it is good sign for artist who most left behind because of have flash content in database . Now this maybe help them to get more traffic soon enough and artist will get good audience .

    • avatar image
      Vinay Gowda
      November 14, 2010 Reply

      Yeah buddy :) I agree with you.

  • avatar image
    Bishwajeet
    November 17, 2010 Reply

    This will surely help guys to build some innovative sites

    • avatar image
      Vinay Gowda
      November 18, 2010 Reply

      Yeah bro :) Flash can add many innovative things.

  • avatar image
    Rajesh Chaukwale
    December 1, 2010 Reply

    Flash has got nice potential to improve look and feel of any website. Many webmasters were reluctant to use flash. But, I guess flash can be used for web design more frequently. Thanks for the information.

  • avatar image
    Drew
    December 3, 2010 Reply

    I still would stick with providing alternate navigation links when building flash websites, as then it can be assured Google can find the pages.

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